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Search Engine Optimization (SEO) Firm


Search Engine Optimization or SEO is a way of making sure potential customers can find your web site. Research shows that Internet users aren't likely to go past the first three pages - or top 30 results - of a search when searching for information on a product or service. Qualified SEO firms can work with your website content to ensure your site is visible in the top 30 results.

Polysort, of Akron, Ohio, has worked with plastics and rubber companies since 1995, providing website design, search engine optimization and Internet marketing services. Part of that offering includes advertising on our plastics and rubber portal Polysort.

In 2003, we expanded our offering with the launch of Pilot Fish SEO, a website design and search engine optimization firm that works primarily with b2b companies.

In the course of developing and promoting our plastics and rubber industry portal, we perfected the art of search engine optimization. Polysort/Pilot Fish is skilled in helping to determine the best keywords or phrases for your business, industry and your desired audience. We focus on well-written content, proper web site coding, incoming link strategy and targeted industry promotion to ensure optimal performance. We also keep up with the science, policies, and SEO ranking formulas and algorithms used by the search engines, which constantly change and differ from engine to engine.

Our search engine optimization program includes the following elements:

Performance Keyword Discovery Phase:

  • Research and document the best performing keywords on major search engines - which terms will deliver the highest quality and quantity leads to your web site
  • Analyze the SEO keyword strategy of your top competitors
  • Identify the top general and industry search engines and directories that will provide you important exposure Internet-wide
  • Develop a recommendation for improved search engine performance based on keyword research and analysis of your existing web site.
Site Optimization Phase: Initial project planning, writing search engine optimized content, content revisions, back end programming upgrades, and navigation upgrades. Implementation of Incoming Link Program.

Performance Tracking Phase: Traffic monitoring, performance audits, strategy counseling, search engine analysis, competitive benchmarking and lead tracking.

As a company with more than 12 years domain experience in the plastics and rubber industry, Polysort is best suited to develop an effective search engine optimization strategy for your plastics or rubber industry company. Thinking about a site redesign too? We have worked with hundreds of companies across the United States and Canada. See samples of our website design work.

Not in plastics or rubber, but need help with your web site's optimization or website design? Other b2b companies are invited to learn more about our SEO firm Pilot Fish, or read Polysort/Pilot Fish President Angela Charles' personal blog on search engine optimization and web design called KISS (Keep it Simple, Stupid) SEO & Web Design.

For assistance with your plastics or rubber search engine optimization project, contact Polysort or call 800-326-8666 ext. 2104.


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