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Is Your Web Site Ready for 2004?
After nearly 9 years online, it’s evident to us that the Internet has become a critical tool, and the most widely used resource for finding information and services in the business-to-business community.
From our experience in helping plastics, rubber and packaging industry companies harness Internet technology for customer acquisition, service and retention, we know that how you present yourself on the Web not only directly affects how prospects view your company, but also impacts whether they will contact you at all.
As you determine your business strategy for 2004, it’s important that you place an increased emphasis on your web site. You can begin this process with a review of your site to make sure it still reflects the proper image and message you want to convey.
Most important is the overall look and feel of your site platform. Does your web site reflect your message and properly tell your story? Does your site convey a sense of brand leadership and drive visitors to take action to contact you? Is the overall site structure, programming and content optimized to perform on Google, Yahoo, MSN and AOL? Does your site look like it was professionally designed – would you be proud to show it to any business associate, including a competitor?
Now’s a great time to review and take action on your site. You can have your current webmaster take care of this, or, if you’re between web designers, contact Polysort and we’ be happy to help.
While you’re at it, another useful year-end task is to access and print full-year summaries of:
-- Your web site’s monthly traffic figures
-- Contact information for people who’ve submitted the forms on your site
-- Your site’s search engine performance
This is all information that Polysort provides to its hosting/promotion clients. Make sure to ask your web host if they provide similar reports, which are vital to evaluating the overall health and performance of your company’s web site.
Polysort can help you accomplish any or all of your site upgrade or search engine optimization needs. And if you’re not sure where to begin, we can assist with an overall analysis to help you evaluate where you’ll receive your best investment return.
Whether you elect to contact us or use someone else whom you have trusted and worked with in the past, we strongly urge you to take advantage of the visibility your site gets to guarantee that prospects feel compelled to find out more about your business. The Internet has come of age, it’s time your web site did too.
For more information on updating or redesigning your web site, contact Wes Gibson at 800-326-8666 ext. 119 or e-mail
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