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March 1, 2004 Contact: Angela Charles
Tel: 330-665-5918

Make Internet Spending Part of Your 2004 Marketing Strategy

A survey by the Dieringer Research Group showed that the Internet has become the fastest growing medium for finding products and services. The report says that 40% of U.S. Internet users have changed their opinions of brands due to information they gathered online. Furthermore, 85% of those said their information came from company web sites.

To take advantage of this growing trend, you’ll need to make sure your site is positioned where qualified prospects will see it. One way to reach them is through industry portals – sites that cater to the common interests of specific types of businesses. Most industry portals offer advertising programs that provide excellent exposure to a large, qualified audience.

As you consider where to place your Internet advertising, don’t forget to include Polysort as part of your trade advertising mix. We’ve been providing Internet advertising programs since 1995, long before any other plastics and rubber sites. More importantly, Polysort remains the most popular plastics and rubber industry portal – site traffic increased 23% in 2003 over 2002 to more than 39,000 visitors per month. These translate to qualified prospects for you.

Advertising on Polysort is effective and cost-efficient. Our popular Elite program, which provides links on the Polysort home page and throughout our web sites directory, is just $125 per month.

For more information fill out our short form at http://www.polysort.com/marketing/marketing_form.aspx or contact Wes Gibson directly at 800-326-8666 ext. 119 or e-mail mailto:[email protected]

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