Polysort Site Search
October 10, 2005
Online Marketing Activity Begets Sales Activity
Companies that spend a boatload of money to develop a “state-of-the-art” web site and then fail to properly promote it to drive traffic to the site are missing the boat.
It’s not what you spend on the site that matters, it’s where you spend to get your site in front of the right type and number of eyeballs.
In addition to promoting your site through mainstream trade media, you’ll also need to consider ways to drive traffic to your site while your targeted prospects are already online. In addition to optimizing your site to perform on the major search engines, it’s pretty important to have your site listed with the most popular industry sites. Here’s why:
-- Investment in targeted business-to-business advertising online is relatively low compared to other forms of promotion (print ads, trade shows, direct mail) and it hits people while they’re using their computers, making higher conversion rates more plausible.
-- One of the key factors major search engines use to determine how they will rank your site against other sites that use the same keywords is how many well-ranked third party sites have links back to your site. Having links on industry sites is considered one of the best ways to increase your link profile with the major search engines, thereby improving your overall position on major search engines.
-- Internet marketing via trade sites works: During the first nine months of 2005, Polysort sent more than 200,000 visitors to plastics and rubber company web sites via links on Polysort.
For more information about online advertising that drives traffic to your company web site, visit http://www.polysort.com/boost_traffic.aspx or contact John Inama at 800-326-8666.
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