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February 7, 2012 Contact: John Inama
Tel: 800-326-8666 ext. 2104
E-mail: [email protected]

SEO, Mobile, Online Advertising: Time to loosen up those ad dollars for some tactical spending

Signs seem to be indicating an improving economy, which is good news for all of us businesses that have been hunkering down for the last few years.

Now that it looks like things are picking up, it’s time to think about the best way to make some impact in the marketplace with your ad spend.

The old days of putting money in every pot are long gone; today, with ever limited marketing budgets, it’s important that you identify the projects that give you the best return on investment. With that in mind, here are some high-value marketing investments to consider for this year:

1. Targeted Online Advertising: Reading habits have changed and no more so than in the area of research for products and services. Throw away your old Thomas Register’s. Everything is online now, so that’s where your ad focus should be. Look at industry sites like Polysort.com, that offer simple ad programs that deliver high click-through rates. Entry price for a year-long ad on Polysort.com is $99/month. Find out more about the Bronze program or call 800-326-8666 ext. 2104.

2. Search Engine Optimization: If you’re not getting a significant amount of site traffic from Google, Yahoo and Bing, then it’s time to have your evaluated to see whether there are technical obstacles preventing your site from being spidered properly or whether there are content issues that are preventing your site from being ranked high enough to generate a good amount of traffic. Contact Pilot Fish SEO for a free SEO website evaluation at 877-799-9994 ext. 2104.

3. Go Mobile: Between IPads and smart phones, there’s a lot of website content that’s being downloaded on mobile devices. And, predictions are that 50% of web traffic will move through mobile devices by 2015. What that means is that your website likely needs to be redesigned for viewing on both a standard computer and a mobile device, or you should consider building a mobile site for site visitors using IPads or smart phones to avoid missing out on a segment of your prospects. One thing you should know: any Flash applications you have on your site likely are unviewable on the Apple devices as they don’t support Flash. For an evaluation of whether your website needs a technology tuneup, contact Polysort at 800-326-6666 ext. 2104.

Targeted industry ad buys, SEO and mobile websites are all worthwhile ways to direct your marketing dollars in 2012. For a free website consultation, contact John Inama at 800-326-8666 ext. 2104.

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