Polysort Site Search
June 15, 2015
Polysort celebrates 20th anniversary of Internet marketing excellence
BY ANGELA CHARLES
Polysort is celebrating its 20th anniversary, having been founded in 1995 as the first online portal for the plastics and rubber industry.
I’m proud to say that I was one of the portal’s founding members, along with other former staffers from trade publication Plastics News. We felt that the Internet was the perfect medium to build an industry resource that, in comparison to print, would free us from the limitations of deadlines and space.
It also created the need for a different business model than reliance on advertising revenue. Very few companies had websites in 1995, so helping plastics and rubber companies build their online presence became our revenue model, which exists to this day.
Our original site,
, continues to provide an extensive directory of plastics and rubber companies, including raw material companies, machinery companies, processors and related services.
In addition to website development, our company provided ‘online promotion,’ which with the launch of Google in 1998, introduced a whole new marketing segment called search engine optimization. We were there at the forefront and continue to offer our clients SEO expertise derived from many years of practical experience.
We branded our website development and SEO services under the name
, which now provides these vital Internet marketing services to a broad range of industrial businesses, in addition to our core plastics and rubber clients.
Read our press release for more information about Polysort/Pilot Fish’s 20th anniversary.
Or, learn more about our
custom SEO services for industrial businesses.
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